Making viral videos is more cost efficient and convenient as it reaches more viewers than advertisements. It is just wasteful to create an advertisement spending a lot of money which may or may not be able to reach your audience and get more views. So creating a viral video campaign may not be able to reach anyone at all, but still you can try again because you do not need to spend a huge amount of money.
Unique Way of Advertising
Viral videos are a very smart and effective way of advertising because it always works. After a good old advertisement runs its course, it loses its popularity and it is never seen again. But a viral video is stored permanently on the internet and can be seen anytime long after it is made. This is why viral video marketing is the most powerful type of marketing, because any video accidentally released on the internet at the right time can get viral and reach billions of people.
Not So Tough to Make a Viral Video
Viral videos can make advertising easy. If you can use your originality and creativity to create a relevant video which is entertaining as well as informative, it will not take much time to get viral. Like those accidental videos which quickly went viral, a good video does not need any help to reach many people. If you are able to make an attractive, engaging and well-produced video, you will not have to worry about anything else.
It Is Very Flexible
Viral video marketing offers a lot of flexibility. They can work for anything, irrelevant of any company or environment. Anybody from any kind of education, profession or age can apply their humor even in the most boring and mundane aspects of their life and use that humor to make a simple video get viral. This type of marketing can often give rise to shock and controversies.
It Can Be Easily Measured
Unlike other kinds of marketing, viral videos give you the chance to get instant feedbacks and analytics of your video, unlike other campaigns like TV and Radio advertisements. You can find out how many people have viewed your advertisement and the how many times they have seen it. You can also view their responses through conversations and comments. It also gives you the chance to edit and make necessary changes to your campaign on the go.