Like a staple food, a video has also become the staple ingredient of your daily life. Starting from traditional television commercial of the 1960s till today’s Facebook live, YouTube, Snapchat and Vimeo video is an important factor. Video marketing provides the marketers with some versatile, attractive and even highly shareable medium to reach your target audience.
If you go through the statistics you will find that almost 65% of the people are using video content marketing. Among which you will find over 80% of the business owner’s uses video marketing as an effective tool to market their products. And that's why one must hire video promotion services to enhance the brand presence.
5 strong reasons to do video promotion
Well, there is no secret that the use of video content is on the rise. It is new tactics to earn engagement to your brand. However, being one of the best processes, it helps you to receive excellent success in business.
Now, let's check the exclusive benefits that you can receive by creating videos -
Get great ROI:
Above 85% of the business owners believes that through video marketing they received a handsome return on their investment. Before it was quite expensive to create video and promote it. Presently, there is an improvement in this video editing tool and it became reasonable.
Google offers maximum exposure:
Uploading videos on Google will help you to get large exposure to your brand. A good content video can help your business to reach a higher rank on the search engine. Writing interesting titles and descriptions for your brand video is important to gain potential customers.
Social shares are encouraged:
In the present day, social networks encourage new features. According to the report Facebook has launched over 3000 videos, Live videos, and Life stage. In Instagram, you can upload a video of 60 seconds. Maximum users will share the brand videos with their friends if it is entertaining. However, the social share can increase traffic to your site.
Smartphone leaves a great impact:
Over 87% of the people watch videos on mobile. Day by day the percentage of consumption on mobile is rising. However, according to YouTube report use of videos has increased by almost 100% every year. The utilization of Smartphone users is growing so using video for marketing will increase the number of audiences.
Rate of conversion and sale:
When you include a product video on your brand page there is obviously an increase conversion of approximately 82%. A research team stated that video works well in marketing any product. About 73% (approx) people watch the video before buying the product. It would be highly beneficial for you to make helpful product videos. Like an image, a moving picture can bring more effective result within a short time frame.
Advertising through video is more affordable and extensive. With the advance of the technology, the growth of the business through video can gain you exposure globally. However, marketers must have the idea of human psychology and also use creativity while creating the video. Thus, it will increase the demand for your brand products automatically it will gain profit to your business. Thus, the report states that people before buying any product first checks the video to gather the detail information. This procedure helps to reach your target audience in this digital era..