Videos have paved the way for creative and business opportunities and over the years of digital content creation, its importance has further penetrated the scope of marketing and promotional needs. Video marketers have grown significantly, especially in the past few years, and this digital revolution is only expanding with marketing innovation. The use of videos in businesses has surprisingly exceeded 75% of all existing small and large scale as well as individual brands with an expectancy of growth in the coming years.
YouTube as the most dynamic and globally accessible video sharing and the promotional platform has paved the way for new opportunities. Influencers, business owners, artists, musicians, fitness instructors, chefs, and people from all walks of life ae availing YouTube video marketing services to reach out to the potential audience stream. The various promotional tools available also offer video marketing prospects.
Well, the benefits of video marketing are large and wide. Also, it enables independent content creators and businesses to effectively circulate their work across the right audience stream.
So, let’s check how video marketing can boost your web presence:
Statistically speaking, the increase in sales conversions by promoting a video of a product or service of a particular company can be up to 80%. It is not unexpected as a video is more explanatory and impactful to a customer when they are deciding on investing in it. About 74% of video consumers end up endorsing the brand or product through wither buying or sharing.
Videos also work on a psychological level and instigate the viewer to a more captivating and interesting thought cycle as opposed to other formats like text or static pictures. A visual display is instrumental in understanding a concept, service, product, or music video and hence, is an automatic impetus in boosting sales.
An experience by businesses, companies, and content creators concludes that the best way to garner good ROI is through videos. If you are worried about the expenditure in availing a video service, always remember that an investment now will yield a huge return. Nowadays, creating a video has also become easy because of the various editing tools available.
A creative concept is important in making videos but what stands out is whether it is capable of reflecting the vision and aim of the brand or company. Giving the audience an insight into your goals, a video promotion helps in garnering maximum return on investment.
Sense of Trust
A true customer is one who trusts the brand and the foundation of a successful company or business lies there. Establishing long-term associations with the audience is the central aim of marketing. This made it easier with help of videos that also establish a sense of personalization and emotional connection with the audiences.
Online purchasing still harbors the notion of mistrust owing to various scams but a video that is explanatory in its terms helps in building reliability and trust with the audience, a greater percentage of which will turn into customers or endorsers.
A popular video will increase the number of visits to your website. It is the primary objective of video promotions to expose your website to the global audience which will then be identified and recognized by search engines. Videos increase the chances of a company website to get featured on Google by 53%. Hence SEO is indispensable and a good video marketer will lead you to the best of opportunities.
The Advantage with Smartphone Users
YouTube has reported a surprising yearly 100% video consumption on smartphones. Consuming information on the go is the most convenient of them all and with videos, the engagement is far more effective in the long-run.
Google has also released statistics that the chances of mobile phone users of endorsing a product or content are more than that of people viewing the same content on television or desktops.
Visual representation is always more engrossing and engaging as opposed to formats lie text or audio. A music video will always garner more streams while in the business circuit, an explanatory video of a product helps audiences to learn more.
Hence, turning your audience into your customer is also increased. Since videos allow more creative independence, it is also a comfortable space of expression for the content creator or the business.
Videos act as both a learning tool and an engaging creative format. The ways of consumption of information have also changed and the demand is for compact, brief descriptions rather than lengthy ones. Video content marketing has reached the epitome of effective business growth as their functional and creative scopes help in garnering more audiences.
Videos put together everything there is to learn about a particular product or service that would have otherwise required research. With music videos, the collective impact of the song and its creative premises is also increased significantly. If the right audience is targeted with effective marketing strategies along with a video, it would result in a breakthrough promotional campaign.
Social media has become the functional soul of promotion and marketing irrespective of the industry or line of walk. The video features on social media is an important aspect of its promotional side. Various features on Facebook and Instagram allow businesses and content creators to showcase their creative skills. Twitter is also owning up its game with its newest video feature, Periscope. On top of that, YouTube is already present at the pinnacle of video-sharing opportunities. This growth in the dynamic addition of video features in various social media platforms speaks for its importance in the scope of marketing and promotion automatically.
The integration of marketing and videos has opened the gates for numerous prospects that are allowing businesses, brands, companies, musicians, and content creators to reach out to the global audience.
The function of a video is to establish a connection with the audience by understanding their needs and compiling them into a compact visual format. Do not undermine the importance of videos and how they can establish a sense of emotional connection with the audience.
Avail the right video marketing service to make your professional dreams come true..