In digital marketing, the video has become one of the hottest trends which grab more attention. Business farms from small to big scale are setting YouTube channels as their hottest stop to grow their audience and brand. But if getting noticed is your main priority, you must know how to promote your YouTube channel.
There is a lot of stern competition on YouTube. You might be using a lot of time, resources and effort in making incredible videos, but you must be aware of the rules and regulations for promoting your channel. Here are some effective ways through which you can make Real YouTube Video Promotion.
SEO, the priority
Promoting your channel begins at the very moment you create your account. Optimize every video you upload properly which means to have the right SEO. First thing is to have a channel description which helps people understand who you, what can people gain from your videos are and what do you do.
Make them clear whether you are educating, sharing your unique message or entertaining. The description lets you clarify your point of difference. Be consistent when branding yourself, be it from a logo, fonts, colors, etc.
Proper keyword research
Come up with some awesome video topics by researching keyword. Identify the subject matter which your audience will be interested in. When you have a broader area of interest like photography, cooking, digital marketing, you can use Google to process your research. Look at the bottom of the result where you will find the most sought after keywords.
When you finally think you have come up with a superb topic for your video, do a Google search. But all this things are not possible alone, you must hire a trustworthy company who will make your work easy.
Give your videos a title
When people search for any videos on YouTube, the two most things grabs people’s attention. Those are the title and thumbnail. The first thing which people look in a video is the title and if it is interesting and engaging, half of your work is done. Limit your title about 70 characters in length as Google does not take more than that.
Try to add a keyword in the most prominent place. To write an informative and concise title, you must use the primary keyword. Write a title which is attention-grabbing, descriptive. Give importance to the keyword in the very first half of the title. But keep in mind the subject matter you are working on.
Use creative thumbnail
YouTube thumbnails are a crucial part of getting a potential viewer. It can make your video look more appealing and attractive. Improve your channel with a more polished and professional look. Earn attention from the right audience and attract a better retention rate.
While making a thumbnail, make sure to have a high resolution as possible. The thumbnail size should be 1280 x 720 pixels. Make it look more attractive with the innovative use of close-ups and color. With all this process, you can endorse your brand on YouTube..