YouTube was created in 2005 and now it has become the second most loved and user-friendly website where people can highlight their talents and bring awareness to society by uploading short or long video clips. If you still think that YouTube is only used for gaming and movie trailers, then you have no idea how all the businesses are linked with its promotional benefits.
When I talk to my friends who have driven in different fields of work, I still get to hear that YouTube is purely for getting entertained and they cannot find any reason to start promoting their products on such an entertainment-based platform where people can watch movies or waste time in music videos/games. Basically, they had no idea how one can improve their brand name in serious business titles by using the popularity of YouTube. As its users are in billions and the number is only spiking every hour, I can tell you that your message on YouTube won’t go unheard.
Who are mostly targeted on YouTube as audience?
The statistics showed earlier this year that above 50% of the YouTube viewers are under 44 and the rest is above 50. That might make you think its channels are only made for youngsters and they know nothing about serious achievements. But let me tell you, 21st century is all about the young brains that made many wonderful things happen in this decade. YouTube gives you an easy scope to target those genuine viewers and express your thoughts, opinions, or simply showcase your brilliance in art, science, or diplomacy. It is not reasonable to call YouTube is made for Pass Time anymore!
All the new artists or vloggers who are truly passionate about their work, find this platform to be the best stage to gain visibility. YouTubers can aware the people of the national politics or scientific experiments, be the weather wizard or simply impress the global audience with your moves or presence. All these seem very easy to gain for a novice video maker but that isn’t in reality. The new YouTube channel openers should know the advanced methods to capture maximum attention and that can be easily obtained by the paid services from the YouTube promotion sites.
YouTube is the best place to make recognition that all sorts of artists and entrepreneurs want. If you weed out the stupid prank videos and stupid content on gossips, you can clearly see how making business and getting popular work with YouTube.
Here are the pro tips that one should follow while promoting a video on YouTube:
Use Google-friendly keywords:
One should start from the basics to understand the patterns that can set their trajectory upward in terms of views. A great YouTube channel should always have an SEO expert who can understand the trend of searches made on YouTube. The number of your views is directly linked with SEO services because SEO helps you to make catchy keywords that people usually use when they are looking for anything on YouTube.
It has been observed that people don’t only search for specific videos on YouTube but they also make a search on Google. So the first thing you need to watch out for is to create Google-friendly keywords in your content so that it ranks at the top of any search result. You can use tools like the Google Ads Keyword Planner. You can use the Search Engine Results Page (SERP) and scan each keyword before applying.
Find out if Google based top-ranking results are videos or written content on the basis of your keywords. Add how or what in the keyword if you cannot find your video in the first slot of results shown on Google.
Choose useful and easy going titles:
Even before selecting a worthy keyword, get a creative title for the content that the users find interesting. It should be punchy with simple words that everyone can make out. You can make the title strong by following a few simple principles.
To make the title appealing, you must keep it concise and easy to read. Do not use difficult words in the title that can be mumbo jumbo to some people who will skip your content because they simply cannot understand.
If you want to reach global popularity, then you have to write the title in English and yes, again keep it Simple. I am emphasizing you use common and nice English words for the title because not every person has the same grasp over the language. For marketing, Simplicity is the Best Policy on YouTube. You can add more the one title for your content- one in English and the other in your mother tongue to satisfy your native followers.
Effective YouTube Description:
I will guide you on how to write a successful YouTube description in a unique way.
You can start writing the description by adding a powerful keyword in the title and the middle of the description body. Then you should worry about its length. Don’t make it a blog for your post. You can extend it only to 500 characters. Add your links or social media details so that the followers can know you better in other spaces. Use the boon of Instagram hashtags to increase your views on YouTube.
Bring quality to your fans:
The success of your video totally relies on the strength of your quality of presentation. The video should deliver quality even when it is not quantitative. As a creative artist, you should be honest with your art and amuse the audience to win their loyalty for your channel.
Add a social cause behind your content:
The videos must reflect moral values and ethos that ultimately solve the purpose that inspired you to create such videos. Make it entertaining as well as acknowledging for the viewers. Break things down and explain in simple and emotion triggering words to create an undeniable impact on them. If the video can help the followers or solve the issue that you talked about, then that will mark your success..