YouTube is a platform that has been responsible for the success of several artists. Starting from the latest video trends to promoting content, YouTube does it all and still enjoys unrivaled attention in the online platform. Videos are what keeps the audience engaged and as per reports, more than 64% of online users are convinced to buy a certain product or service only after they have watched a video of the same.
The content which has a video enjoys approximately 90% more users than the one without. This speaks a lot about the role a video plays in popularizing your content. Coming to music content, a post on the social network which includes a video, undoubtedly receives much more views and shares than a mere text. Now if you’re convinced on why to pay attention to your music video promotion then you need to be well aware of the trends that have been formulating in 2020 regarding the YouTube Video formats. Here’s a list of everything you must use to get a hindrance free drive to your success.
User interaction is the key to reach your audience group and understand their views in real-time mode. Any artist, company, or brand needs to include YouTube live in their marketing methods which are currently trending in the domain. Users get to know and see you live which gives proves to be much beneficial than the old and traditional methods of recording videos. Reports say that people invest 8 times more time in viewing live videos than an already recorded one. Moreover, you also get to understand public choice and include their opinions to influence your next work. This way they feel connected to your name and consider it valuable. Get started with your first YouTube live and you’ll get to see live expressions flowing in.
Consumers connect to videos that are relatable and in some way help them to satisfy their questions. Research says that 80% of the users tend to search a video or the tutorials before they step up to choose a certain brand or buy anything. Videos that include unpacking, how and where to buy a product, or how shopping in real-time looks like gain havoc views and popularity. Therefore uploading an unboxing video is one of the most trending YouTube videos that help brands create virtual trust with their target audience and the potential buyers. Moreover, you can also plan to include some influential bloggers to market your product through this unpacking video. This would allow people to love your product more.
Include User’s Opinion:
One feature that never fails to hit the target is including your user's choice in the content. There is nothing more valuable than giving importance to your customers and taking into account their topic of interest. By acknowledging their choice of topic, be sure to achieve your target easily. One such way to do that is by carrying out polls and surveys where you ask the audience to state their opinions such that you could be able to understand their taste and videos that interest them.
Engage through Routine:
People love to connect with videos that help to establish an emotional connection with them. This is the reason why several artists and bloggers have started sharing their day to day activities in the form of short and engaging video clips. By simply uploading your routine, which can include you making your morning coffee or cleaning your house, removing makeup, applying make-up, training in the gym, etc. All these will help the users relate your personality and make you more desirable.
The How-to Videos:
Without any second thought, we feed in all our queries in Google and receive an answer in two types, text or video. As goes by our habit, we generally tend to opt for the video option as it gives an overall view of the content and helps us understand the information easily. While creating your brand do not forget to consider this feature as 67% of the youth popularity makes sue of this YouTube feature to resolve an issue. A how-to video is a great savior for people who are urgently looking to find an answer, for example, any DIY video, or culinary video, etc.
This particular point has the power to make your break your effort. Any marketer who wishes to achieve success and build up a steady reputation must be aware of all the trending themes. By efficiently keeping a track of the topics that highly influences or interests the audience, include them in your next marketing strategy to drive in more traffic.
All Dimensional Content:
The all-new 360 degrees YouTube video formats have created a buzz amongst the young generation as it enables the user to capture a fully dimensional image of the product. The viewers get to experience a stunning visual display of the product and it seems as if they could feel what they see. This technology advancement has been one of the most effective reasons to reduce the bridge between the user and the brand which has significantly influenced the buyers to buy a particular item. Social media platforms like Facebook and Instagram enable this kind of video ads which has shown a steady rise in the count of buyers.
YouTube has changed the way people prefer to consume news. More than 75% of the adult population spends time watching videos in prime time which hinders the brand’s reach to the users. Any marketer must primarily focus on implementing all the latest YouTube trends in their mobile marketing strategies to enjoy high lead generation.
Include your Personal Story:
The best way to keep your audience invested in your brand for a longer time is by uploading documents or videos of personal stories that would give them reasons to stick to your profile. You don’t have to be perfect, record a few nonprofessional or informal kinds of videos and release one every week. This would keep alive the quest in them to come back to something every time. A visual storytelling process is certainly one of the most effective ways to show the audience that you prefer engagement over the number counts.
Utilize the best search engine system:
Statistics say that 55% of all queries put up video content on the search page and amongst them, approximately 90% come from YouTube. By tactfully analyzing the most searched keywords you can place your video content on the tip of the search results. Being a part of Google, YouTube also prefers those whose content matches up to the audience’s choice. Therefore given all facts and figures, it is safe to say that any brand or company must invest more time in planning out a profitable and beneficial YouTube marketing strategy..