Apple iPhone 13 pre-orders show signs of growth in China

Apple iPhone 13 pre-orders show signs of growth in China

iphone 13

Source: Apple Inc.

More Chinese consumers are now rushing to order Apple’s latest iPhones than last year, according to a South China Morning Post report released Thursday.

The newspaper reported that more than 2 million pre-orders for the iPhone 13 have been placed through Apple’s official store at Chinese online retailer JD.com. This compares to the 1.5 million pre-orders of the iPhone 12 on the site last year. The South China Morning Post also reported that consumer interest is high in Alibaba’s Tmall platform, which begins pre-orders from Friday.

China remains one of Apple’s most important markets, and any sign of sales growth will be significant in the holiday quarter. It’s also a sign that there is still strong interest in the iPhone 13, despite being a relatively small upgrade from last year’s model.

Apple unveiled its latest iPhone on Tuesday at a virtual event. IPhone 13 has a small cutout or “notch” at the top of the screen. Apple said it also includes a larger battery that provides 1.5-2.5 hours more battery life than last year’s model, depending on the size of the device.

Its camera module is also now arranged diagonally. Otherwise, the exterior appearance of the new model is not much different.

Investors weren’t impressed with Tuesday’s event. The company’s shares are relatively flat for the week.

The South China Morning Post highlighted weak competition in China as one of the factors behind pre-orders. Apple’s rival Huawei in China continues to fight trade restrictions and has not produced a similar premium phone, according to the newspaper.

Read the full South China Morning Post report here.

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