An AMC theater is pictured in Times Square in the Manhattan neighborhood of New York, New York, June 2, 2021.
Carlo Allegri | Reuters
Disney’s “Shang-Chi and the Legend of the Ten Rings” topped $ 90 million in domestic box office sales over the four-day Labor Day weekend, helping AMC Entertainment break its record for entry for the holidays. Understood.
Over 2 million people watched films at AMC theaters across the United States between September 2 and September 5, the highest number of Labor Day weekend admissions in history. the society.
This public holiday weekend also marked the first time since the start of the Covid-19 pandemic that the attendance of a weekend in 2021 exceeded the attendance of the same weekend in 2019.
“This encouraging growth in AMC attendance indicates that as Hollywood releases films, Americans are eager to return to the cinema,” CEO Adam Aarons said in a statement Tuesday.
AMC shares jumped nearly 7% in intraday trading on Tuesday.
Aaron introduced the new Marvel movie “Shang-Chi” as the primary driver of foot traffic in AMC theaters over the holiday weekend.
“Shang-Chi” raised $ 71.4 million in ticket sales on Friday, Saturday and Sunday – the second-largest opening during the pandemic – just after “Black Widow,” which rose to $ 80 million during its debuts in July. Arrival.
Its total box office for the four-day holiday weekend topped $ 90 million, nearly triple the previous Labor Day weekend record holder “Halloween”, released in 2007 and raised 30 , $ 6 million.
Ticket sales have traditionally been weak over the Labor Day holiday, as the studio did not make its feature debut over the weekend. Released only in theaters and as part of the Marvel franchise, “Shang-Chi” easily surpassed earlier debuts.