A DoorDash Inc. A delivery guy holds a cooler bag at Chef Geoff’s restaurant on Thursday, March 26, 2020 in Washington, DC, United States. The wheels of government are turning too slowly for small businesses in desperate need of US $ 2 trillion in relief. Fascinated by the coronavirus pandemic, restaurateur Geoff Tracy is using GoFundMe to raise funds for 150-hour workers at his American chef Geoff and other restaurants.
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DoorDash said on Monday that customers can now purchase alcohol directly through its app.
The effort will increase the company’s reach and may motivate people to use its app more often, as they will be able to order drinks directly from the app. DoorDash said the addition of alcohol delivery could increase a restaurant’s average order value by up to 30%.
The company did not immediately specify which states would allow this option. DoorDash said alcohol will be available through the DoorDash app in 20 states, Washington DC, Canada and Australia, reaching more than 100 million customers worldwide.
Senior customers can activate the Alcohol tab on the DoorDash app to order beer, wine, and spirits at select local restaurants, grocery stores, convenience stores, and retailers. The company said it will verify the buyer’s identity in the app and upon delivery.
Prior to Monday’s announcement, national and local merchants could offer alcohol through DoorDash Drive, DoorDash’s white-label distribution service, where concert workers place orders directly from merchants.
This decision will also pit DoorDash against its delivery competitor Uber. Traditionally viewed as a ridesharing app, Uber has passed the pandemic to bolster its Uber Eats business. It acquired alcohol delivery startup Drizly earlier this year for $ 1.1 billion.
DoorDash, which went public last December, has also benefited from food delivery trends over the past year. Shares of the company started trading at $ 182 per share on December 9, 2020 and closed at $ 223 on Friday, up nearly 22.5%. Its market cap is around $ 74.9 billion, which is just below Uber’s market cap of $ 75.3 billion.
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