Facebook protects millions of VIP users with moderation protocol

Facebook protects millions of VIP users with moderation protocol

Facebook CEO and founder Mark Zuckerberg leaves the Merion Hotel in Dublin after meeting with Irish politicians to discuss social media regulation, political advertising transparency and protection of vulnerable young people and adults. on Tuesday April 2, 2019 in Dublin, Ireland.

Artur Vidak | Nurphoto | Getty Images

According to the Wall Street Journal, Facebook uses a program that shields millions of VIP users from the company’s standard content moderation practices.

According to internal documents obtained by the Journal, the program is known as “CrossCheck” or “XCheck” and creates special rules for content moderation with respect to the millions of VIP accounts on Facebook and Instagram.

Daily Facebook users can immediately delete their content if the company’s artificial intelligence technology or contracted content moderators find that their posts violate company rules. However, users of the XCheck program can keep their content live on Facebook’s services before it is routed to a separate moderation system. According to the report, this process also includes better-trained content moderators who are full-time employees.

The report, which cites internal Facebook documents, says there were at least 5.8 million Facebook VIP users in 2020.

These include football star Neymar. According to the report, in 2019 he posted nude photos of a woman who had accused him of rape. This type of content would usually have been removed, but XCheck protected Neymar’s account and prevented Facebook moderators from removing it immediately.

According to the report, 56 million Facebook and Instagram users have finally seen Neymar’s content.

A Facebook spokesperson told the Journal that the company is ending the practice of whitelisting. The company did not immediately respond to CNBC’s request for comment.

Read the full Wall Street Journal report.

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