Ford Creates Jobs to Increase Production of F-150 Electric Pickup Trucks; Head of reservation 150,000

  Ford Creates Jobs to Increase Production of F-150 Electric Pickup Trucks;  Head of reservation 150,000

2022 Ford F-150 Lightning

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Dearborn, Michigan – Ford Motor is increasing hiring to increase production capacity for its all-electric F-150 Lightning pickup as it begins production of prototypes for the electric pickup.

The Detroit automaker announced Thursday that it plans to invest an additional $ 250 million and add 450 jobs at three Michigan facilities, including the Rouge Electric Vehicle Center, to increase the vehicle’s annual production capacity to 80,000 units. To build a truck.

Ford has now invested around $ 950 million in the production of a hybrid version of the truck and an electric pickup, with sales expected to start next spring at around $ 40,000.

According to Ford, more than 150,000 reservations have been made for the vehicle since its debut in May, up from 120,000 at the end of July.

The production and reservations of the F-150 Lightning are viewed by investors and industry analysts as a barometer of consumer acceptance of electric vehicles, especially pickup trucks, which dominate sales in the United States.

“We knew the F-150 Lightning was special, but public interest exceeded our highest expectations and changed the conversation around electric vehicles. We are therefore doubling jobs and investments to increase production. are, ”said Ford President Bill Ford. in a press release.

Ford President Bill Ford speaks during the unveiling of the F-150 Lightning electric pickup truck outside the automaker’s world headquarters on May 19, 2021 in Dearborn, Michigan.

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Some automakers are expected to offer electric pickup trucks in the coming years. Amazon and Ford-backed start-up Rivian earlier this week became the first automaker to enter what is expected to be a hotly contested segment.

General Motors is expected to market its EV pickup trucks along with GMC Hummer EV pickup trucks along the assembly lines this fall. EV start-ups Lordstown Motors and Ford are expected to follow Tesla next year, which recently pushed back deliveries of its Cybertruck from this year to the end of 2022.

Pre-production, or prototyping, is used by companies for pre-assembly testing and validation of vehicles that are used for certification before actual production for consumers.

2022 Ford F-150 Lightning

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