Marvel’s ‘Shang-Chi’ earns $ 71.4 million at domestic box office

Why Shang-Chi doesn't have a China release date, why it's such a big deal

Simu Liu played the role of Shang-Chi in Marvel’s “Shang-Chi and the Legend of the Ten Rings”.

Disney

Disney and Marvel Studios’ “Shang-Chi and the Legend of the Ten Rings” grossed an estimated $ 71.4 million at the domestic box office this weekend.

It was the second highest opening of any movie released during the pandemic and the highest opening of any movie released on Labor Day weekend.

“Black Widow” currently holds the highest opening title during the pandemic with $ 80 million and the previous record holder for the highest release over the holiday weekend was “Halloween” of 2007 which has spent his first three days in cinemas nationwide. earned $ 26.3 million over the course of

Internationally, “Shang-Chi” generated an additional $ 56.2 million in ticket sales, bringing its estimated global total for Friday, Saturday and Sunday to $ 127.6 million. Notably, the film has yet to be approved for release in China.

“There’s no question that Marvel’s vast brand equity has fueled the prospects for ‘Shang-Chi’,” said Paul Dergarabedian, senior media analyst at comScore. “[And] A perfectly executed theatrical first strategy succeeded in arousing the interest and enthusiasm of the fans. “

“Shang-Chi” is the first Marvel film to be exclusively screened in theaters since the start of the pandemic. “Black Widow,” released in July, debuted in theaters the same day and on Disney + Premiere Access.

Many studios have followed a similar release plan during the pandemic, choosing to make films available in theaters and on streaming services. This strategy was implemented at a time when the coronavirus vaccine was becoming available in the United States and the public was still hesitant to return to theaters.

However, it became clear that the double exit led to cannibalism in theater ticket sales.

According to Fandango data, box office analysts gave the film’s theatrical release a good start, as it had the second-highest advance ticket sale of all releases in 2021, just behind ” Black Widow “.

Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the owner of Fandango.

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