Microsoft said on Tuesday it had acquired Clipchamp, a start-up offering software that consumers and business employees can use to edit videos. Terms of the contract are not disclosed.
The technology is in line with years of Microsoft’s efforts to expand its productivity software offerings to individuals and businesses. When Microsoft announced an upcoming price hike for its Office 365 subscription in August, it highlighted additions to the pack, including the Teams communications app.
Although Clipchamp offers a Windows application, part of the service’s power lies in its ability to take advantage of online computing resources.
“Clipchamp’s technical approach consists of combining the simplicity of a web application with the ability to process video using all the computing power of a PC with acceleration of the graphics processing unit (GPU), this which was previously limited to traditional video applications. “, wrote Chris Pratley, vice president of Office Media Group at Microsoft, in a blog post.
Clipchamp services are not yet available through the Microsoft licensing program, a Microsoft spokesperson told CNBC in an email.
“As we move forward with the integration plan, we will have a process to convert existing Clipchamp users / customers to Microsoft customers,” the spokesperson said.
According to data from LinkedIn, Clipchamp was founded in 2013, is headquartered in Brisbane, Australia, and has 92 employees. Investors include Ten13 and Tola Capital.
In July, Clipchamp said it had 17 million registered users, with adoption at more than 390,000 businesses, up 54% year-over-year. Clipchamp’s website says Deloitte, Google, Microsoft and Zendesk are among the companies that use its software.
The startup reported a 140% increase in exports in the 9:16 format, which works with Instagram stories from Facebook and TikTok. People have also used Clipchamp for screen recording and webcam recording. As the pandemic continued into the second quarter, Facebook said its family of apps had 3.51 billion monthly users, up 12% year-over-year.
The announcement comes three weeks after Adobe announced it had acquired Frame.io, whose software allows users to comment on videos during the editing process, for $ 1.275 billion. Microsoft has already shown interest in the video, participating in talks to acquire TikTok’s U.S. operations last year. TikTok has decided not to pursue this agreement. And in 2018, Microsoft acquired education-oriented video startup Flipgrid.
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