Tom Brady # 12 of the Tampa Bay Buccaneers passes against the Dallas Cowboys during the third quarter at Raymond James Stadium on September 09, 2021 in Tampa, Florida.
Mike Ehrman | Getty Images
The National Football League started its 2021 season with an exciting stadium competition bringing together two top quarterbacks and fans who have helped it gather the most spectators since 2015.
NBC said its 2021 NFL opener between defending Super Bowl champions Tampa Bay Buccaneers and Dallas Cowboys saw a total of 26 million viewers across all platforms and 25.4 million viewers between 9 a.m. 45 and 10 p.m. ET on NBC TV. reached.
The game marked a 20% increase in overall audiences from last year’s NFL kickoff, which included the Kansas City Chiefs and Houston Texans. This competition averaged 19.3 million spectators and was the first NFL game during the pandemic.
The opening of the NFL in 2020 faced competition from the National Basketball Association, Major League Baseball, Major League Soccer, and the US Open of tennis. These leagues were played at the same time due to the postponement of the pandemic, which affected the NFL audience. By comparison, the 2019 opener featuring the Green Bay Packers and Chicago Bears averaged around 22 million viewers.
The Bucks defeated the Cowboys 31-29, trailing Tom Brady’s push late in the fourth quarter, leading to a winning placement. Brady, 44, finished the game with 32 of 50 assists and four touchdowns. Cowboys quarterback Dak Prescott also threw 403 yards and three touchdowns in one show.
NBC, which shares a parent company with CNBC, said the 2021 contest averaged 24.4 million TV viewers and was the most-watched launch game since the Pittsburgh Steelers’ opener against the New England Patriots in 2015. Brady was also in that game and drew $ 27.4 million. the audience.
Dallas Cowboys quarterback Dak Prescott (4) throws a pass during the regular season game between the Dallas Cowboys and the Tampa Bay Buccaneers at Raymond James Stadium on September 09, 2021 in Tampa, Florida.
Cliff Welch | Sportswire icon | Getty Images
Major markets for the 2021 NFL opening included Dallas, San Antonio and Austin, Texas; Tampa Bay, Florida and Providence, Rhode Island.
According to advertising data firm EDO, the network generated estimated ad spend of more than $ 60 million for the 2021 NFL opening, up 16% from the previous year. EDO measures ads through search engine visibility, which quantifies ad engagement five to 10 minutes after the ad appears.
The company told CNBC that crypto and financial services companies shared 8.8% of total search engagement for ads served during the Books vs. Cowboys match, while companies in the gambling category did not. shared only 1.7%. The average publicity from last night’s game generated 21% more engagement compared to last year’s competition.
“Last night’s opener was great news for NFL advertisers, NFL broadcast partners and the league,” EDO CEO Kevin Krim said via email. “We had strong year-over-year performance with the best search scores compared to opening last year. “
Disclosure: NBC and CNBC are divisions of NBCUniversal.
Correction: This article was updated to reflect that the number of viewers on NBC TV reached 25.4 million and according to EDO, crypto and financial services companies accounted for 8.8% of the total search engagement for in-game advertisements. Sharing and gaming companies shared 1.7%.